How to Buy Keywords On Google (Step-By-Step Guide)

#Keywords

#Keywords

#Keywords

Stephen Hockman

June 12, 2022

In this article, you’ll learn how to buy keywords on Google. As you’ll find out below, the steps for how to purchase keywords on Google can be used for any search term or query to help increase the rankings and awareness of your website on the search engine results pages (SERPs) without having to focus as much on organic search engine optimization (SEO).

Essentially, by using two specific tools for doing keyword research and setting up paid advertising campaigns, you can pick the best words and phrases to target in the SERPs while also controlling your overall costs to meet your digital marketing budget.

In this article, you’ll learn how to buy keywords on Google. As you’ll find out below, the steps for how to purchase keywords on Google can be used for any search term or query to help increase the rankings and awareness of your website on the search engine results pages (SERPs) without having to focus as much on organic search engine optimization (SEO).

Essentially, by using two specific tools for doing keyword research and setting up paid advertising campaigns, you can pick the best words and phrases to target in the SERPs while also controlling your overall costs to meet your digital marketing budget.

How to Buy Keywords On Google

1. Sign Up for Google AdWords

The first step for how to buy keywords on Google is to go to the AdWords website and sign up with your Google account. If you do not have a Google account, then you’ll have to create one.

2. Create a Keyword Ad Campaign

The next step for how to purchase keywords on Google is to create a new keyword ad campaign.

Campaigns in AdWords are a set of ad groups that contain your various ads, keywords, and bids that share the same budget, location targeting, and other settings. You can have multiple campaigns running at once that allow you to organize your ads and keyword sets based on specific categories.

When you start a campaign, you have to choose an objective that targets a certain goal, such as:

  • Sales
  • Leads
  • Website traffic
  • Product and brand consideration
  • Brand awareness
  • App promotion
  • Local store visits and promotions

After you’ve chosen an objective, you’ll then need to select a campaign type. You can buy keywords on Google and have your ads appear in Google Search, the Display Network, Discover Network, Shopping pages, YouTube, Gmail, etc.

For the purposes of this guide, you’ll want to choose Search so you can reach people on Google’s search engine through purchased text ads based on targeted SEO keywords.

Once you’re done with the initial campaign setup, you’ll be able to get your campaign a name so you can save these settings and move on to step 3.

3. Set Your Keyword Bid

The next step is to choose your keyword bid. This is done under the “Bidding” section. Here, you’ll choose “Clicks” for the focus type and then check the box for “Set a maximum cost per click bid limit”. This bidding strategy helps you get the most clicks for a Cost-Per-Click (CPC) value that’s at or below your bid limit.

SEO CHATTER CREATOR

Stephen Hockman has been doing SEO since 2005. As an SEO writer & course instructor, his passion is to help others master search engine optimization so they can get more targeted traffic to their websites.